KI Data for Marketing Analytics
Sharing Customer Journey Insights
KI Design offers Customer Analytics products that enable businesses to use AI to analyze data from online and offline sources and gain deeper insights into customer behaviour.
Available as a set of tools, KI Design Customer Journey Analytics service extends analytics capabilities based on our KI Data platform which is already widely used to track online data engagement.
KI Data provides an omnichannel approach to following a customer’s journey, which is becoming increasingly critical as customers combine online and in-person shopping in new ways in response to pandemic.
Combining Social Media Data with Sales Data in an Open Analytics Platform
KI Data Customer Journey Analytics provides a unified view of a complete customer journey using real-time analytics dashboards accessible from anywhere on any device, including through a mobile application.
This approach aims to open up access to the advanced analytics enabled by the KI Data platform so that businesses of any size can mobilize the power of AI. Alerts generated by KI Data Analytics will automatically signal events and changes that would otherwise go unnoticed.
Traditional analytics require a priori semantic knowledge; the end user needs to know which queries need to be made to answer a set of already known questions. KI Data Analytics will help you identify unknown customer patterns.
Actionable Data Science
The goal is to make it easier for organizations to track and analyze customer behaviour, thus expanding many organizations’ view into online customer behaviour to include offline activities such as the number of times they visit a mall. Customers may never return to outlets in the same proportions as before the pandemic, but it’s also clear that many have become more adept at switching back and forth between an online app and a physical experience. It’s not uncommon these days for shoppers to use a mobile app at a retail outlet to check, for example, stock availability before deciding to make a purchase now in store or later online.
Data collected by KI Design Suite will be shared with data scientists to analyze reports. Business leaders want to be able to identify and track different types of customer journeys in near real time. The challenge and the opportunity now is to enable this as smoothly as possible.