Approach

Sharing Customer Journey Insights

KI Design offers Customer Analytics products that enable businesses to use AI to analyze data from online and offline sources and gain deeper insights into customer behaviour.

Available as a set of tools, KI Design Customer Journey Analytics service extends analytics capabilities based on its AI platform which is already widely used to track online data engagement.

KI Design provides an omnichannel approach to following a customer’s journey, which is becoming increasingly critical as customers begin to return to retail outlets as more people receive COVID-19 vaccinations.

Combining Social Media Data with Sales Data in an Open Analytics Platform

KI Data Customer Journey Analytics provides a unified view of a complete customer journey using real-time analytics dashboards accessible from anywhere on any device, including through a mobile application to access KI Data dashboards.

This approach aims to open up access to the advanced analytics enabled by the KI Data platform so that businesses don’t need to rely solely on data scientists to analyze data. Alerts generated by KI Data Analytics will automatically bring up information that would otherwise go unnoticed.

Traditional Analytics require a priori semantic knowledge; the end user needs to know which queries need to be made to answer a set of already known questions. KI Data Analytics will help you identify unknown customer patterns.

Actionable Data Science

The goal is to make it easier for organizations to track and analyze customer behaviour, thus expanding many organizations’ view into online customer behaviour to include offline activities such as the number of times they visit a mall. Customers may never return to outlets in the same proportions as before the pandemic, but it’s also clear that many have become more adept at switching back and forth between an online app and a physical experience. It’s not uncommon these days for shoppers to use a mobile app at a retail outlet to check, for example, stock availability before deciding to make a purchase now in store or later online.

Data collected by KI Design Suite will be shared with data scientists to analyze reports. Business leaders want to be able to identify and track different types of customer journeys in near real time. The challenge and the opportunity now is to enable this as smoothly as possible.