Social Media Management

Build the bridge you need between you and your target audience through an effective social media presence

Custom Corporate Training

One Half-Day Session

Interactive Webinar Format

What You'll Learn


How to establish and manage a social media presence across multiple platforms


How to convey your brand on social media with a consistent tone, voice, and values


How to recognise which social media platforms are the most appropriate for your target audience


How to create effective social media posts that will have a large reach and be impactful, increasing your brand's market share

Course Outline

Module 1 – Establishing a Social Media Presence

Learn how to create a social media presence for your company, including how to establish a brand that conveys your values and appeals to your target audience.

Module 2 – Creating Social Media Content

Learn how to create social media content that is optimized for the platform posted on and the audience targeted, following practices that have been proven to provide the greatest degree of reach and impact.

Module 3 – Managing Social Media Content

Investigate the nuances of an effective social media presence, including when to post, where to post, and how to post to meet your goals. Who is your target audience? What is the message you are aiming to send? Are you resolving crises before they blow up?

Module 4 - Evaluating and Optimizing your Strategy

Understand how to evaluate your social media efforts and determine the ways in which you can optimize it to increase your reach, impact, and market share. This can involve the use of Social Media Monitoring tools such as KI Design's very own KI Social platform.

Instructor Bio

Waël Hassan, PhD

Dr. Waël Hassan is one of North America’s leading advisors in the fields of data analysis, privacy compliance, and data management. Waël has been working in the field of data science and privacy for over twenty years, and holds the first Canadian PhD in validation of legal compliance.

Take the Social Media Training Anywhere

You can take this half-day course online from the comfort of your own home or office. Our training programs are conducted in a hands-on environment that works best when participants are logged in on individual computers.


If you are interested in registering your organization for the KI Design Social Media Management Training, please contact us to learn more.

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    What is the benefit of being trained in social media management?

    Although many see a social media presence as nothing but work for an intern, this could not be further from the case. Social media is one of the best methods to reach younger demographics, as they are difficult to reach via the traditional methods of print and broadcast advertising. Learning to make use of this medium can be of great benefit to companies looking to reach these demographics.

    Can this training be taken in different formats?

    The Social Media Management training is offered both as one half-day session and as two two-hour sessions.

    My organization understands how to manage our social media, but we would like to evaluate its success. Will this training be helpful to us?

    The KI Design Social Media Training is designed to teach organizations how to manage social media who have no prior experience. To aid in the evaluation of your social media strategy, consider a Social Media Monitoring tool such as KI Social.