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Custom Reports

KI Data provides some great pre-configured reports to work with out of the box, but the ability to customize and build your own reports from scratch is what allows marketers to gain truly valuable insights from the tool.
Thankfully, KI Data experts have taken the time to create templates for the custom reports they find most valuable.

Not only is this a huge time saver, but it’s also a great way to get ideas for reports you might not otherwise think to create. After all, you’ve got access to the templates and systems that some of the best thinkers in analytics use on a day-to-day basis, and you can customize them even further according to your needs!
We review 10 custom reports that pretty much all marketers will want in their toolbox including paid search and e-commerce reports.

Report NameDetails
Reports for Measuring Social Performance & Content PatternsOne of the most common issues with brands is the lack of knowledge on their various social media account performance and interest in the content their clients are attracted to.
Reports showing Visitor Acquisition Efficiency Analysis Report With this report was to organize key metrics that reveal the efficiency and performance of each stream of engagement with social media and web assets.
Customer Behavior ReportReveals how behavior varies between new and returning customers
Mobile Performance ReportThis report is ideal for understanding how well your brand is being attracting mobile users.
Site Diagnostics: Page Timing ReportThis report instantly reveals problematic pages that need your attention.
Reports That Tell You How Your Content is Doing
Hours & Days ReportThe Hours & Days Report by shows you which day of the week and at what time of the day your brand receives the most attention. If you set a large time span––say a couple of months––you can use this data to guide experiments with blog post times.
Referring Sites ReportThis report is great for identifying the referring sites that provide the most value. It tells you not only which referring sites are generating the most traffic but also how they’re contributing to goal conversions.
Content Efficiency ReportWe created this report to focus on key metrics that will help you identify which pages are performing the best and which need a little optimization. It’s especially useful for sites that produce a lot of content; it can help marketers answer important questions like:
– Which content is most engaging?
– Which subject matter experts should we hire more of?
– What type of content (videos, demos, pictures, reviews etc.) do visitors value more?
– Which content delivers business or non-profit value?
Traffic patterns from Social Media ReportThis report shows you not only which social media channels are driving the most traffic to your site but also whether or not that traffic is translating into tangible results for your business.
Metrics like Goal Conversion Rate and Goal Value will tell you which social media sites you should pay more attention to. 
Referring Pages ReportThis report is a great way to gauge the effectiveness of your link building efforts and track the top referring links to your website.
The “Referral Path” column will tell you exactly which page your links are coming from (not just which website). Bounce Rate and Avg. Session Duration will indicate which links are high-quality, and Per Session Value will tell you which links are generating real business results. 
Keyword Analysis ReportThis report, lists your most popular keywords alongside visitor metrics, conversion rates, goal completions and page load time for each one.
There’s also a tab measuring engagement for each keyword, which is interesting for content marketers.